Pantone sa couleur de l’année 2014!
Pantone annonce sa nouvelle couleur pour 2014, PANTONE ® 18-3224 Radiant Orchid.
« Bien que la couleur de l’année 2013, PANTONE 17-5641 Emeraude, symbolisait la croissance, le renouvellement et la prospérité, « Radiant Orchid » a elle été crée afin d’intriguer l’œil et susciter l’imagination » a déclaré Leatrice Eiseman, directrice de Pantone Color Institute.
Radiant Orchid est une invitation à l’innovation et elle encourage la créativité et l’originalité qui est de plus en plus valorisée dans la société d’aujourd’hui. Une harmonie enchanteresse de fuchsia , des nuances mauves et roses, Radiant Orchid inspire confiance et dégage joie, amour et santé. Tout un programme!
Comment Pantone définit la nouvelle couleur tendance d’une année sur l’autre ?
Après un examen attentif, Pantone étudie littéralement le monde à la recherche d’ influences de couleurs. Ces influences peuvent être tirées de l’industrie du divertissement et des films qui sont en production, de nouveaux artistes en vogue, des destinations de voyage et d’autres conditions socio-économiques.
Pendant presque 10 ans, la Couleur Pantone de l’année a influencé le développement de produits et de décisions d’achat dans plusieurs industries, y compris la mode, la maison et le design industriel, ainsi que l’emballage du produit et la conception graphique.
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